Brief: Black History Month celebrates and acknowledges the achievements of African and Caribbean communities in keeping alive their heritage, traditions and histories. A strong identity was required along with marketing material reflecting the array of events, whilst respecting the gravitas of the programme.
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Response: We created a vibrant identity and visual approach that helped to unify marketing material composed of inspirational yet diverse elements. Applied across an array of formats, our approach was such a hit that we designed the marketing blueprint for what is a rapidly expanding annual celebration.
