Brief: Harmz music production is a musical studio creating a young vibrant sound fused with traditional North Indian and cutting edge British influences. A vibrant and energetic identity was required to convey the fresh, experimental music being created whilst echoing traditional Indian roots.
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Response: We created a bespoke typeface adopting an urban feel which supports the key visual element which twists its way like a Punjabi typeface to create a ‘H’. The identity has been quoted as ‘reflecting the music perfectly’ and is currently being developed to create artwork for album covers.
