Brief: London Grooming is an innovative contemporary dog grooming boutique in fashionable North London. A fresh and adaptable identity was required to communicate the vision for this new business to its forward-thinking, animal-loving client base.
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Response: We created a celebratory identity using bespoke typography and applied across a wide range of applications. Featured on the boutique's frontage and in all communication this logo has won over many clients, to what is now a booming business, not to mention the judges at the International Design Awards.
