Brief: Logica is a leading IT and business services company, employing 39,000 people across 36 countries. A new creative approach was required for a series of press adverts to communicate the wealth of services and expertise offered via a clear and progressive vision.
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Response: We developed a central concept around which creative adverts embodied Logica's new services. Featured in a wide range of industry and mainstream publications the adverts showed an innovative spark whilst communicating more traditional core values.
