Brief: Mini are the BMW owned car manufacturers producing 3500 of the British classic every week. Well known for their innovative campaigns it was an exciting challenge to work on a new marketing drive promoting support services for the Mini owner through a series of informative brochures and leaflets.
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Response: An information and support package was created with the cheeky mini style applied throughout. Promoting additional consumer services the application of branding and cohesive style engaged owners more fully with the spirit of the product.
