Brief: Pride Legacy Project supports lesbian, gay, bisexual, transgender and queer cultural diversity in the arts. A progressive identity and marketing material, was required to engage programming and policy making professionals within creative & heritage arts sectors in London.
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Response: We created a strong yet approachable identity using bespoke typography, which flipped the traditional use of a tag-line on its head to reinforce the organisation's positive agenda. We were thrilled to see the branding playing a leading role in the successful launch of this ground-breaking arts organisation.
