Brief: Powerhouse is voluntary sector organisation empowering women with learning disabilities. A motivational identity, ensuring input from the group, was required to be used across all marketing and publicity material. Key words to describe their perfect identity included, warm, feminine, flower and soft.
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Response: With input from the group we created an identity using bespoke typography that was positive and feminine – quite a challenge as the organisation's name itself is not naturally feminine. The identity has been a great success and a catalyst in the development of both in-house and all external communication.
